Speaker’s Corner: Featuring Omar Odino, Chief Growth Officer, Kleecks

Tell me about Kleecks, its work, and projects…   

Kleecks is a pure SaaS that allows marketers to optimize web performance, positively impacting organic traffic, conversion rates, and overall revenue. The results are instantaneous.

What are the challenges within the Marketing industry today?

The challenges for marketing today are related to the explosion of eCommerce and the need to speed up time to market. Today the digital ecosystems of brands are very complex. Think about the number of systems and SaaS present in the digital strategy, with obviously related partners, vendors, and solutions integrations. This trend is now reflected and intercepted in both the B2C and B2B worlds and globally. The challenges for marketing today are related to the explosion of eCommerce and the need to speed up time to market. Today the digital ecosystems of brands are very complex.

Think about the number of systems and SaaS present in the digital strategy, with obviously related partners, vendors, and solutions integrations. This trend is now reflected and intercepted in both the B2C and B2B worlds and globally. This complexity does not enable and help a fast time to market in most of the experiences I’ve had.

How has the COVID-19 pandemic changed the way you go about business? What trends do you see for the future… 

I will remain close to the topic of digital marketing and online business, the impact of Covid being a systemic phenomenon, and it would take a long time to give a comprehensive answer. For an online business, the first point to highlight is the acceleration of digital consumer behavior, which is also reflected in companies and employees, needing to bring the customer experience to the maximum, no longer being a negligible option.

This point, I think, is significant because today, an online business that is eCommerce sales, lead acquisition, etc., must aim for excellence in customer experience, a need generated by the growth of the competitive arena, direct and indirect. On the other hand, the acceleration of online business also opens the way to more incredible speed linked to the theme of internationalization. Today, having or opening an online business is a serious project that requires a vision, a strategy, and many investments. It is no longer feasible to see online channels as an additional channel or begin this process because direct competitors have done so. It’s a must-have for the business.

What is your biggest objective as a speaker?

When I have the opportunity to speak in public, I try to be as straightforward as possible and bring different points of view and new ways of looking at things. I’m always hoping to get value and news, which is very difficult today with the vast possibilities of the internet to stay up-to-date on news and trends. Fortunately, our product, Kleecks, and the disruptive approach to the value chain of an online business help a lot.

Could you share with us the points of discussion (the input that you provided) during the panel(s) at the brightonSEO conference? 

In summary, the main points are these:

  • competitive arena of the online business market
  • the pursuit of excellence in customer experience
  • introduction of MarTech solutions to automate and reduce time to market
  • Simplification of the digital ecosystems that impact the value chain.
  • use of artificial intelligence to maximize performance
  • No-tail approach to decrease time to market

 As a leader, what are the factors both professional and personal that drive you? What keeps you going?

I’ve had experiences in different fields and areas, from software development, advertising, marketing, consulting, and even in the world of design firms. This experience has significantly increased my professional background and ability to see problems with different “hats.” I enjoy doing my job well, having fun, bringing value, and balancing work and personal life.

I get a kick out of enjoying what I do and the fact that I get to bring value internally and to our clients.

In your opinion, do digital events give you a similar level of feedback/result vis-à-vis the live versions? What would you say were the biggest pros and cons of both formats? Which do you prefer?   

I think everyone shares the importance of doing live events. Being able to talk to people, to confront each other by looking into their eyes is a whole different thing. Digital events help transfer knowledge and points of view, but often interactions and discussions on a topic are minimal.

 What is your take on in-person events? Do you prefer in-person events as compared to hybrid or virtual? How soon do you think in-person events would return?  

I prefer in-person events, also because I’m Italian and I like to gesticulate 🙂 jokes aside, I think we’re ready to go back to live events, but the very positive thing is that we’ve also improved in managing events in which we have to distribute knowledge through online events.

 In your opinion, what are the top 3 challenges to returning to ‘In-Person’ events? How could we mitigate risks?

Safety and cross-national regulations for organizing participants. People’s behaviors and attention to rules. Defining rules within spaces respecting different cultures on the post Covid theme.

About Omar: Experienced Digital Transformation Director, with a professional career, started in the field of software development and technical project management, developed in the main multinational marketing and advertising companies and then continued in the field of consultancy and in the world of innovation design. Currently working in Italy as chief Growth Officer in Kleecks a SaaS designed to boost digital marketing and website performance.

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