Event organizers and event managers have their work cut out while creating and managing their attendee lists; event management platforms can help
Several factors may contribute to the success of your brand conference, but the importance attendees have for any B2B event cannot be filled in by either the sponsors or the speakers. Often, event attendees will choose a conference based on the number of attendees, as it gives a feeling of belongingness and the need to participate in an event that so many of their peers are attending. And, event planners unable to see the goldmine of prospects for sponsors, engaged audience for speakers and a thriving community of brand supporters, are missing out on linking the purpose of their event to their business goals.
That’s why an effective event planner will start working on creating and managing their attendee lists as early as the conceptual stage of their B2B brand conference. So, let’s explore what are attendee lists and how can event managers create, manage and nurture them?
How Event Managers Can Create, Manage and Nurture Attendee Lists
Every event management platform today, be it Gevme, Cvent, Bizzabo, Splash, Hublio and more can help event managers develop their attendee lists in an organized manner, so that it’s available within the workflow itself for all members of your event planning team. Most event planners can even run event marketing campaigns, while coordinating with team members for pitch documents through the platform itself. Email messages can be tracked as well and reports generated for various statistics, and permissions granted as per the given roles within the team.
Many of these platforms also give you the option to organize your attendee lists by geographies and tag them through the channels they have registered through. It also allows to record attendee needs like:
- learning new tech aligned to their roles like Marketing or HR, or
- updating on best practices for Finance and IT, or
- to simply meet up with colleagues from other businesses, or
- look at specific sponsor offerings that are being showcased at the conference.
Capturing such specific data about your attendees can ensure better event management for the attendees, speakers and sponsors, as event organizers can use real-time communications to align with attendee needs for sessions, networking opportunities, and sponsor booth displays. This can, in turn, ensure event experiences that go beyond the ordinary for everyone involved.
Many of the event management platforms will allow you to connect to your CRM as well to bring in data from your customer database and tag them accordingly. They also allow for giving access options to various team members depending upon their roles in the event organizing team and notifying users about updates. For instance, if you wish to make attendees of a particular session become presenters for a few minutes as an interactive exercise, having this executed through your event management platform becomes very easy, without disrupting your ongoing sessions in any way. Most event management platforms allow for adding filters, updating status if the attendee shows up or doesn’t, export attendee lists for various related tasks to various teams.
Those event organizers who work with clear objectives, will always fall back on attendee lists for most of their event planning – be it vendor negotiations, event marketing campaigns and to generally improve their event ROI. As event organizers, look for event management platforms that allow you to easily work with your attendee lists, exchange it within your teams be it event managers, producers, event marketers, email campaigners, and more for reaching your event goals.
Do share your ideas to create, manage and nurture your brand event’s attendee lists through comments below.