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Eventible, which is a review platform for B2B events, has successfully used its survey questions to poll 200,000 attendees and bring in over 5,000 responses across 800 events. One can gauge the degree of success or failure of a concluded event once they’ve gotten feedback from the important stakeholders of the event:

  • The attendees
  • Speakers and
  • The sponsors/vendors.

As an event host, what one has is only a perspective, and to measure the outcome of an event, one must gauge the satisfaction of the parties mentioned above. Therefore, one needs to know the right survey questions to pose to each group to ensure full and honest answers. A post-event survey is an effective strategy for gathering vital opinions from attendees, speakers, and sponsors, allowing one to gain insights into the event’s positive and negative perspectives.

Getting feedback gives organizers more rounded information about their event. It reveals what turned out bad that could be made better, what was good that could be perfected, and what was great that could be retained for the following year. At Eventible, we have event survey questions for attendees, speakers, and sponsors/vendors. Let’s take a look at some of these questions that are asked on Eventible with a few examples.

Types of Event Survey Questions

  • NPS Questions

NPS is an acronym for Net Promoter Score, and it comprises a set of questions used to rate your event’s success on a scale. A typical NPS survey question is the type that asks survey respondents to rate a particular aspect of your event on a scale of 0-10.

  • Open-ended Questions

Open-ended survey questions probe a respondent’s perceptions and beliefs. The respondent is asked to submit their responses to these queries in the form of brief answers. Although the responses don’t include statistics, the descriptive insight is quite helpful.

  • Yes or No Questions

Yes or No survey questions are also referred to as closed-ended questions. Questions with drop-down options, checkboxes, and rating options are examples of closed-ended survey questions. The respondent must select from a list of prepared answers; original responses are not permitted.

Without further ado, let’s dive into these different types of questions and how the answers from the various stakeholders we mentioned can help you plan, market, and record better event success in the future.

Event Survey Questions for Attendees

Given below are a few mandatory event survey questions for attendees on Eventible.

Please describe your experience in a short sentence.

Question Type: Open-ended

Event attendees may be willing to respond to your survey questions. Still, they like it when a question allows them to express their genuine experiences with your event. Unlike most survey questions which restrict answers, open-ended questions eliminate the boundaries to the nature of feedback the respondent can give. This question helps you discover each respondent’s true sentiments about your event.

What did you like the best about the event?

Question Type: Open-ended

This open-ended survey question helps you investigate particular areas of the events that struck a chord for your attendees. The main benefit of this question is that it gives you insight into the parts of your event you can retain in the future. Of course, when many respondents nominate a particular aspect of your event as their best experience, it’s a no-brainer whether to keep it.

What could the organizers do to improve the event?

Question Type: Open-ended

This question does the job for you by securing the essential data you need to market your next year’s conference. It gives you direct access to the nitty-gritty of the attendees’ expectations from your event. The information this question elicits frames what you need to do for your subsequent events. It saves you from the troubles of guesswork. The report makes planning easy and guarantees the satisfaction of the attendees. Below, is an example of an attendee review on Eventible for the Etail Connect Event, that has descriptive and detailed answers to each of the queries.

This is an ideal example of how a perfect attendee review must look like.

How likely would you recommend this event to your friends or colleagues? (rate in a range of 1-5)

Question Type: NPS

This NPS event survey question is an indirect tool for gauging the attendees’ satisfaction. You probably know that some people may find your event satisfactory, but it takes exceptional satisfaction for them to recommend your event to another person. Aside from offering insight into the degree of contentment, it may also give you an idea of the average number of attendees you should plan for in subsequent events.

Using the scale provided, please rate the event on the following aspects – overall experience, value for money, networking opportunities, the usefulness of participating vendors and sponsors, sessions, and the amount of new information learned.

Question Type: NPS

This NPS question narrows the satisfaction scale to particular aspects of the event. The responses you will get from this question will help you determine areas that need improvement. For instance, if the attendees rate the amount of new information learned low, it tells you that you need to improve the contents of your subsequent events. This may also require introducing better speakers.

Do you think the event was successful in reaching its goals?

Question Type: Closed-ended

Every attendee has developed expectations from your event based on how it was marketed. This question helps you discover if the concluded event met their expectations. Along with follow-up questions, you can learn particular aspects of the event that met their expectations and those that didn’t. In a nutshell, an event only reaches its goals if the respondents say so.

Did you have a favorite speaker or session (please mention it below)?

Question Type: Multichoice

This question helps you determine which resource persons helped deliver the event’s goal most. The respondents’ answers will let you know which speakers to retain for subsequent events.

How did you attend this event? Online or in-person

Question Type: Multichoice

This event survey question will enable you to determine which event format to channel more of your investment resources to. If many respondents attended your event online, it’s a hint that you should improve your online architecture to ensure they have a better experience next time.

Rate the following points based on your attendance (if you select an in-person event)

Question Type: NPS

  • Event Destination

The ratings you gather from here will enable you to decide if the destination is the best for your event.

  • Event Venue

The ratings of your event venue based on attendees’ customer experience help you determine if it was satisfactory.

  • Food and Beverages at the Event

Food is an essential part of events for every in-person attendee. You would want to get this aspect right to guarantee future success in upcoming events, and attendee feedback from this question will help you achieve that.

  • Helpfulness of Event Staff

Your event staff can ruin a good event experience or salvage a bad one. The insight from this question will subsequently enable you to organize a good team.

Rate the following points based on your attendance (if you select a virtual event)

Question Type: NPS

  • Navigation of Virtual Platform

This post-virtual event survey will help determine if your platform offers a good user experience.

  • Troubleshooting Technical Issues

Also, this rating here will help you learn if the virtual platform has reliable support.

Rate your engagement and participation in the hybrid event

Question Type: NPS

This event survey question question on hybrid events will help you gauge the best format for your event. The information will enable you to determine how many resources to invest in each structure or whether to commit to one only.

Event Survey Questions for Speakers

Given below are a few mandatory event survey questions for Speakers on Eventible.

Please describe your experience in a short sentence.

Question Type: Open-ended

Like the attendees, the speakers you invite to your event have their opinions about the outcome. This question offers you unrestricted access to their sentiments about the event. It enables them to give you valuable feedback on general aspects like the event planning, the audience, and expectations vs. the outcome. With this information, you know how to plan subsequent events to enable your speakers to play their part to their best abilities.

What did you like the best about the event?

Question Type: Open-ended

This question offers you insight into particular areas of the event that your speaker enjoyed about your event. Most times, these would be things that helped them deliver well on their part. This information will enable you to know what to keep in the next event to ensure you get optimum performance from your speakers.

What could the organizers do to improve the event?

Question Type: Open-ended

This question helps you get direct opinions from your speakers on what you could do better. This question eliminates all ambiguities by ensuring that the feedback you get is precisely what your speakers would expect to see in subsequent events.

Given below is the screenshot of a Speaker review of Coinfest Asia 2022 at Eventible. This is how an ideal speaker review should look like.

How likely would you recommend this event to your friends or colleagues? ( rate in a range of 1-5)

Question Type: NPS

The ratings here will enable you to determine the speaker’s level of satisfaction with your event. People only recommend events they enjoy.

Using the scale provided, please rate the event on the following aspects – overall experience, networking opportunities, technical support for setting up the sessions, interactivity with the audience, and quality of the audience.

Question Type: NPS

This rating here gives perspective to the earlier rating in the previous question. The ratings here display how satisfied the speakers were with particular aspects of the event, like the audience, networking opportunities, and technical support (especially for virtual events).

How did you attend this event? Online or in-person

Question Type: Multichoice

Here you’ll get direct and detailed feedback from the speakers on their experiences based on the mode they used to attend the event. This information will enable you to decide which modality works best for your speakers.

Rate the following points based on your attendance (if you select an in-person event)

Question Type: NPS

  • Event Destination

This event survey question will help you gauge the speakers’ satisfaction with your event destination choice. The information will enable you to decide whether to continue with the destination or not.

  • Event Venue

Every speaker wants a venue that offers an ambiance that enables them to deliver their points and engage with the audience quickly. This event survey question helps determine if you need to change the venue for subsequent events.

  • Food and Beverages at the Event

The overall experience of the speakers is also determined by the food and beverages provided for them. The information from the event survey question will help you find out their expectations in this aspect.

  • Helpfulness of Event Staff

Usually, speakers are only partially involved in the details of event planning. As a result, they need support from event staff to ensure there is no hindrance to their presentations. The feedback to this event survey question will enable you to determine the extent of support your speakers may need in subsequent events.

Rate the following points based on your attendance (if you select a virtual event)

Question Type: NPS

  • Navigation of Virtual Platform

Like venues, speakers like virtual event experiences that make their presentations easy. With follow-up questions, you can discover other virtual platforms speakers enjoy using.

  • Troubleshooting Technical Issues

Just as speakers need the support of your event staff to deliver good presentations, they also need virtual platforms with reliable technical support and quick troubleshooting qualities. This question offers you the feedback you need to plan for the virtual platform to use in subsequent events.

Rate your presentation and audience participation in the hybrid event

Question Type: NPS

Every speaker’s primary challenge is how to establish attendee engagement. This event survey question will help you understand how to plan hybrid events to ensure the speakers can engage with virtual and in-person attendees.

Event Survey Questions for Sponsors/Vendors

Given below are a few mandatory event survey questions for sponsors/vendors on Eventible.

Please describe your experience in a short sentence.

Question Type: Open-ended

Apart from attendees, no party feels more entitled to their expectations than the sponsors of your event. This question helps you weigh the event’s overall success based on the sponsors’ sentiments. It offers you feedback on their general experience and level of satisfaction.

What did you like the best about the event?

Question Type: Open-ended

Most sponsors will state the aspects that met their expectations as feedback to this question. The responses will help you understand what they liked, why they liked it and why you should keep it in subsequent events.

What could the organizers do to improve the event?

Question Type: Open-ended

This event survey question gives you direct access to the sponsors’ expectations. It makes planning subsequent corporate events easy by letting you know what you should aim to satisfy.

Below is the screenshot of a Sponsor Review of a FinTech event, Coinfest Asia 2022. This is how an ideal sponsor review must look like.

How likely would you recommend this event to your friends or colleagues? (rate in a range of 1-5)

Question Type: NPS

The ratings to this event survey question will help you measure how satisfied the sponsors are. They can only recommend more sponsors if they feel the event was worth it. The feedback will also help you know how much improvement you need.

Using the scale provided, please rate the event on the following aspects:  overall experience, engagement opportunities with the audience, fit of the audience for my company, ROI on spend, and positive brand exposure.

Question Type: NPS

The event is always an investment for the sponsors. Even when the event is a charity program, the sponsors have expectations of what the outcomes should be. The feedback from this question will enable you to determine if the concluded event met the sponsors’ particular expectations like ROI, brand exposure, etc.

How did you attend this event? Online or in-person

Question Type: Multichoice

This feedback would help you determine which event format is best for sponsors. The information they offer would most likely be the one that best exposes their brand to the audience.

Rate the following points based on your attendance (if you select an in-person event)

Question Type: NPS

  • Event Destination

The ratings will let you measure your sponsors’ satisfaction with your destination choice.

  • Event Venue

The sponsors prefer venues that guarantee their exposure. Their answers to this question will help you plan the venue for the subsequent events to meet their goals.

  • Food and Beverages at the Event

Sponsors, especially for the food and beverages, like it when it contributes to making the event worthwhile. This insight will enable you to understand their expectations for the next event.

  • Helpfulness of Event Staff

The ratings here will offer insight into the quality of service provided by your event staff. The information will help you gauge what exactly to change and how urgently you need to make the changes.

Rate the following points based on your attendance (if you select a virtual event)

Question Type: NPS

  • Navigation of Virtual Platform

Sponsors want virtual platforms that guarantee maximum satisfaction for the attendees. This, in turn, ensures their ROI. Therefore, this question enables you to determine how to improve the user experience of the preferred virtual platform for subsequent events.

  • Troubleshooting Technical Issues

Sponsors will also rate platforms with reliable troubleshooting high. If their rating is low, you may have to consider another platform for your subsequent events.

Rate your satisfaction with the hybrid event

The information will enable you to determine how to allocate the resources from the sponsors to ensure you meet their expectations.

Audio & Video Feedback Model

Traditionally, most event reviews are written. However, the improvement in digitization offers your brand an opportunity to leverage audio and video feedback models with Eventible. The audio and video review format that Eventible offers are a softer alternative to the written review, which can sometimes be forceful in its approach.

Post-Event Analysis

At Eventible, once the event survey questions are filled and the events have garnered enough reviews, an analysis is done to generate a detailed report, which looks as the following. This is an essential document that gives a thorough analysis of how well the event measured up to its pre-determined goals and performance indicators. It’s a key document that acts as a foundation for future planning of the event in question.

A detailed post-event analysis of SXSW Conference 2022 consisting of attendee testimonials and event ratings & score

Key Takeaway

The main aim of event survey questions is to help organizers and marketers ensure improvement in subsequent events. Every event organizer wants stakeholders to meet their expectations by the end of every event. The survey questions offer insights on what organizers can do to improve the poor aspects of an event and maintain or perfect the good ones.

Eventible is an event review platform with a reliable set of event survey questions and voice regarding polls conducted from concluded events over the years. It’s a platform with data on stakeholders’ expectations of every event and what organizers can do to guarantee their satisfaction. Care to leverage Eventible for your event marketing?

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