Christine Duque Marketing Transformation, Technology & Analytics, Financial Services Deloitte Consulting

Tell me about your company – its work and projects

Management Consulting – focused on Distribution & Marketing Strategies, Transformation & Implementation

The marketing industry is vast and often has its challenges, what are the challenges that most affect your business? Are you engaging in any kind of problem-solving? 

We’re always at the forefront of innovation and change for our clients.

The COVID-19 has mandated change in the way we go about business and operations. How has this time influenced you? What are the trends you see within the sector?

Travel has changed and in-person time with clients and teams, but we were prepared and established strongly to thrive in a fully digital and virtual environment.

What is your biggest objective as a speaker?

Provide insights into trends and innovation, solutions to a lot of common organizational issues.

Could you share with us the points of discussion (the input that you provided) during the conference you recently spoke at…

I’ll be speaking about unlocking and enabling personalization to win in customer experience – looking at customer journey-led approach and key distribution strategies in enabling agents/advisors as marketers.

As a leader, what are the factors both professional and personal that drive you? What keeps you going?

I thrive on change and innovation. I’m passionate about finding solutions to problems.

In your opinion, do digital events give you a similar level of feedback/result vis-à-vis the live versions? What would you say were the biggest pros and cons of both formats? Which do you prefer?

It truly depends – both have their pros and cons.

What is your take on in-person events? Do you prefer in-person events as compared to hybrid or virtual? How soon do you think in-person events would return?

Yes. I think nothing changes the human connection and interaction.

In your opinion, what are the top 3 challenges to returning to ‘In-Person’ events? How could we mitigate risks?

The pandemic continues to make things interesting in terms of location, the comfort of people to travel and be together, and overall safety protocols that need to be in place.

Eventible has recently launched a B2B Interactive in Person Event Tracker, tell us what you think? Do you think this is useful?

Yes for B2B looking at lead generation.

Given how review-driven our lives have become today, do you think reviews will bring in a level of transparency to the events industry? Would you rely on event reviews from other speakers if you had to make a speaking decision?

Yes – it is a proven fact that people always make decisions based on opinions and referrals of others.

Finally, do you have a favorite mocktail or drink? We’d be delighted to know.

I’m a fan of a classic kir royal with extra cassis.

About Christine: Christine Duque is a Global Marketing Strategy Consultant at Deloitte Consulting, where she leads the Marketing Transformation, Technology and Analytics portfolio for the Financial Services Insurance and Wealth Management Sector. Christine has over 20 years of experience transforming marketing organizations by finding the right balance in the art and science of marketing: blending creative expression and strategic branding and leveraging the power of marketing technology, data and analytics to elevate the human experience in every brand interaction while driving business growth. 

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